Apple’s New CEO Tim Cook Letter To Employees: “Apple Is Not Going to Change

As Steve Jobs left the seat as CEO of Apple, the newly freshly minted CEO Tim Cook just wrote a letter to the employees this morning. The letter contains words of encouragement and reassurance that Apple is ‘not going to change’.

Below is the full text of the e-mail wrote by Tim Cook to it’s employees:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


Tim Cook will execute Apple’s vision and goal to make great products, in spite of the different kind of charisma that differentiates him from Steve Jobs. Titles change, but as Cook seems to confirm, ideals live on.